Dan Lesser, CRE, President & CEO, LW Hospitality Advisors, New York City, moderated a panel at the 30th annual Hunter Hotel Conference in Atlanta in April, an event that attracts top hotel owners and investors. Lesser’s panel addressed the challenges and benefits of dual brand properties — a unique approach being considered “the future of the industry.” The concept has become increasingly popular as developers target owning a property that caters to multiple demographics, by pairing hotels from different cost segments within the same property.