Real Estate Counseling—the act of providing advice or guidance which significantly affects real estate decisions, without personal bias and/or conflict of interest.

Counselor of Real Estate (CRE)—Those designated a “Counselor of Real Estate” are prominent real estate practitioners recognized for their expertise, experience, and ethics in providing advice that influences real estate decisions.

Counselors of Real Estate have varied professional backgrounds. The terms below describe key qualities exhibited by current Counselors of Real Estate in their practice and sought in future Counselors of Real Estate:


  • Known in the real estate industry as someone of high integrity and honesty
  • Approaches problems and decisions independently, factoring in divergent facts and opinions


  • Has ten years of practical experience in a real estate related profession (which could include 2 years for a master’s degree)
  • Three or more years have involved the provision of real estate advisory services
  • Counseling work has had significant influence on important decisions


  • Employs sophisticated analytic methods and practices
  • Recognized and respected by peers for expertise
  • Exhibits a high level of skill, competency and proficiency


  • Influences real estate decisions critical to the success of your client, company, or organization
  • Employer/clients value your work and rely on your advice to guide their actions
  • Demonstrates broad situational awareness of client’s overall business and can render services in that context


  • Recognized intellectual or business leader in the profession
  • Known for innovative business management and/or problem resolution
  • Engaged in local and/national efforts to advance the profession

Applicants must demonstrate that they possess these traits and qualities in order to qualify for membership in The Counselors of Real Estate: