Real Estate Counseling—the act of providing advice or guidance which significantly affects real estate decisions, without personal bias and/or conflict of interest.

Counselor of Real Estate (CRE)—Those designated a “Counselor of Real Estate” are prominent real estate practitioners recognized for their expertise, experience, and ethics in providing advice that influences real estate decisions.

Counselors of Real Estate have varied professional backgrounds. The terms below describe key qualities exhibited by current Counselors of Real Estate in their practice and sought in future Counselors of Real Estate:


  • Recognized intellectual or business leader in your profession
  • Recognized as “go to” real estate person in your region or local community
  • Known for innovative business management and/or problem solving
  • Sought-after speaker at industry/employer events
  • Hold leadership roles in real estate professional associations
  • Author of articles, books, columns, blogs or other communications
  • Engaged in local/national efforts to advance the industry or society


  • Recognized expert in a specific market, property type or methodology
  • Employs sophisticated analytic methods and practices
  • Recognized and respected by peers for your expertise
  • Exhibits a high level of skill, competency and proficiency


  • Influence real estate decisions critical to the success of your client, company, or organization
  • Significantly advance the industry and/or your profession
  • Address critical public problems and generate important results
  • Change business practices in your industry, your company, or your specialty
  • Employer/clients value your work and rely on your advice to guide their actions
  • Your research changes the way analysis is conducted
  • Maintain respected relationships with clients and peers


  • Known in the real estate industry as someone of high integrity and honesty
  • Have a strong history of treating employers, clients, employees, and other stakeholders ethically
  • Approach problems and decisions independently, factoring in divergent facts and opinions
  • Apply the “Golden Rule” to your interpersonal and professional practices


  • Have at least ten years of practical experience in a real estate related profession
  • Three or more of those ten years have involved counseling related to real estate
  • Counseling work has had significant influence on important decisions


Applicants must demonstrate that they possess these traits and qualities in order to qualify for membership in The Counselors of Real Estate: