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| Project Summary: |
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| Title or Keywords: |
Date: |
| Cairo, Egypt |
2007 |
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| Abstract: |
| Westown and Eastown, Cairo.
Two new cities under development.
Westown located in the west of Cairo on a 1.2 million sqm site in the 6th of October City, the town centre is aimed at creating a thriving urban and social hub.
Eastown, located in the east of Cairo, covering an area of 860,000 sqm, is at the heart of the emerging area of New Cairo close to the new campus of the American University.
* Detailed research and report on the retail market in Cairo.
* Concept advice.
* Market positioning.
* Marketing advice.
* Merchandise mix.
* Advice on rental levels, anchor stores, food courts, speciality stores.
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