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The Organization · The Counseling Process · The CRE Designation · Why Choose a Counselor · Why Be a Counselor

Counseling is a unique real estate specialty.

It is not considered a specific discipline with a defined body of knowledge, such as brokerage, management, or appraisal.

Rather, real estate counseling is a process—one that requires technical competency, thoughtful analysis, and critical inquiry, all of which are directed toward achieving the best results for a client or employer. A Counselor of Real Estate serves as the link between defining the problem and devising a solution of measurable economic value.

Essential to the counseling process is the trust and confidence that prevails in the CRE-client or CRE-employer relationship.

No matter the property type, real estate decision makers call upon the Counselor's in-depth knowledge for a breadth of services:

  • Economic and fiscal impact studies
  • Feasibility studies
  • Financing
  • Valuation and appraisal
  • Acquisitions and dispositions
  • Brokerage
  • Development
  • Ownership
  • Asset management
  • Site location, relocation, lease/purchase evaluation
  • Corporate real estate strategy
  • Commercial mortgage-backed securities (CMBS)
  • Joint ventures
  • Expert witness testimony and litigation support and strategy
  • Arbitration and mediation
  • Investment analysis and strategy
  • Market research and demand/supply analysis
  • Highest and best use studies
  • Portfolio due diligence
  • Property management and performance evaluation
  • Eminent domain
  • Land use/master planning
  • Non-profit consulting
  • Tenant representation
  • Mortgage lending
  • Pension fund consulting
  • Public/private partnerships
  • Workouts
  • Environmental consulting
  • Facilities planning
  • Capital formation and syndication
  • Tax consulting
  • Educational consulting
  • Exchanges
  • REITs
  • Mergers
  • Systems consulting
  • Registered investment advisory services


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